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October 05, 2018 2 min read

Handmade jewelry is one of the easiest crafts to get started with. You don’t need to invest in expensive equipment, and the components are readily available. Whether you’re using semi-precious beads or glass crystals, there are many places to purchase the supplies at a reasonable price. Gold and silver findings are also made in a variety of styles and forms for jewelry-makers. However, the ease of entering the handmade jewelry field also means that there is plenty of competition out there! To succeed in this crowded field, you need to focus your efforts very precisely.

Target a Demographic

You cannot be all things to all people, so don’t even try. It’s probably best to settle on a target demographic similar to yourself rather than spending endless hours researching what appeals to another group. For instance, if you’re 50+, why make jewelry for teens? One of the beauties of jewelry is that all age groups wear jewelry. They are willing to spend money to obtain new and special pieces.

Choose a Style and Stick to It!

Specializing in one style niche will help you develop a dedicated customer base. For instance, if you love Victorian-style filigree pieces, make that style your hallmark, and develop your online shop’s identity around that particular genre. Then, customers who also love Victorian jewelry will come back again and again and browse for new pieces that they can add to their personal collection. You will have made it worth their time to return. On the other hand, if they randomly end up on your site after Googling “Victorian brooches” and only find one Victorian piece amongst a wide variety of other styles, they probably won’t be tempted to return.

Become a Material Specialist

You can make a mark for yourself by focusing on specific materials. For example, customers who love silver and turquoise jewelry are unlikely to be satisfied by having just one piece in their collection. They will want necklaces, brooches, bracelets, rings, and earrings. Within a shop dedicated to silver and turquoise, you could have stand-alone pieces. As well as coordinated sets in both boho and more refined designs to appeal to all lovers of those beautiful materials!

Use Craft Shows for Feedback

Of course, it’s extremely convenient to sell from an online marketplace. Customers from around the world can buy your stock items and commission custom work with ease, and shipping of these small pieces is relatively inexpensive and convenient. However, being at a distance from your market can also put you at a disadvantage. Especially as you develop your focus and designs, the instantaneous feedback from potential buyers can be invaluable. Try to do a couple of craft shows a year just to keep in touch with your target demographic! Selling jewelry through an online marketplace can be extremely satisfying and profitable. As long as you find the right online platform. Artisan Born will help you reach an audience looking for unique pieces of high quality, click here to head on over! Also, take a look at our blog for more tips, ideas, and inspiration!