The purpose and importance of packaging are obvious. It ensures safe delivery free of damage, as well as happy customers. But so often people overlook the true power of innovative packaging ideas. After all, the packaging is the first thing that customers see before the product itself. And it can leave a lasting impression in ways you may not even realize. What do you want your customers to think when...

Pricing your handcrafted creations online can be a delicate balancing act. You don’t want to undervalue your work. You also want to give customers an occasional incentive to buy your products. Sales or discounts, when used wisely, can help move products and develop a loyal customer base! Keep reading using discounts effectively to discover how to use discounts. Timing is Everything There’s nothing more suspicious than a retailer that’s always...

How to Design the Perfect Maker Business Customer Profile Makers and crafters do not go into business so they can spend a bunch of time collecting data on customers. They become makers and crafters because they love making art. To sell products, makers do need to have a profile of the perfect potential customer. This information will help you build a marketing plan. Marketing is an important part of any...

Long gone are the days when an artisan would earn an often-precarious living by depending on customers coming in through the door of their brick-and-mortar shop, or strolling down the aisle of a bustling crafts fair. Today, creators of all sorts have taken to internet marketing to develop a far-flung customer base. However, succeeding on the Internet takes more than just opening a shop-front on an online marketplace. You need...

With social media increasing getting popular as the years pass it’s a great idea to consider utilizing social media for your business. You can use Instagram Stories and Snapchat to interact and communicate with customers and/or potential customers. Using Instagram Stories is a simple process, all you do is make and post videos and/or pictures for all of your followers to see. The videos will expire after 24 hours. This...

Working with influencers can capture the attention of a new audience because have a large and active following. There are different types of collaborations you can take advantage of to grow your brand. Below, we’ll cover how to work with influencers to market your brand. Types of Collaborations: Social Media Takeovers: Invite an influencer to take over your Instagram, Snapchat, Twitter, or Facebook for a day. Send a Gift: Send...

Social media will help you significantly grow your audience. It allows you to engage and advertise your products. The bigger following you have the more likely your online opportunities will grow. In turn, the more opportunities you have the more your following will grow, it’s a chain reaction. If you want to find out how to build your following keep on reading! Spread the Word About Your Products Online and...

Bad quality product photography can have a bad impact on your online sales. This could be something as simple as a blurry picture or a picture that has overexposure. Keep reading to find common photography mistakes that new businesses make. Mistake Number 1: You're using low lighting When you use low light your camera will try to counterbalance by lengthening the exposure. When the exposure is lengthened it can cause...